We are looking for a passionate, creative marketer to lead Consumer Marketing and eCommerce Strategy
for both applevacations.com and funjet.com. Responsible for the overall management of both AV and FJ
B2C businesses, the Director, B2C Strategy will lead a hybrid team accountable for driving sustainable and profitable consumer growth. You will bring creative energy, challenge established thinking, and discover new and innovative ways to grow our B2C and risk management channels.
You will develop strategies and lead the team responsible for maximizing all digital marketing efforts, optimizing user site experience, attracting new customers, increasing loyalty among existing customers, enhancing return on marketing investments, and building-out customer relationship and engagement programs. Working closely with Brand Marketing, Revenue Management, Product Development and the broader organization, you will coordinate and drive the execution of your consumer marketing vision.
Team Member Management:
You will ideally have the following characteristics: