Apple Leisure Group (ALG) is a vertically integrated private equity portfolio company in the travel and hospitality space, focused on packaged travel and resort/brand management in Mexico and the Caribbean. ALG currently operates 7 subsidiaries, including a resort and brand management company, 2 tour operators, an online travel agency and a loyalty program.
Now it’s your turn to enhance your career. Grow and learn with us as a Digital Engagement Manager for Apple Leisure Group, Inc. This leader is someone who provides strategic ways to improve the customer lifecycle journey by employing tactical solutions across owned and paid channels including; Pay Per Click (PPC), Search Engine Optimization (SEO), email, social, display, and affiliate while driving performance, measuring impact, and providing insight.
In this role, you will lead the engagement (marketing) and business development efforts for Southwest Vacations (SWAV). You will be part of SWAV's leadership team with responsibility for managing advertising channel strategy, media engagement mix and advertising policies/style guides. You will serve as the primary creative contact between Southwest Airlines, SWAV and supplier partners. It is important to both maximize cooperative advertising funding as well as grow Southwest Vacations’ overall business on an annual basis.